Apple
Apple's next product announcement event will take place on September 9 at 1 p.m. ET, the company announced today. While most Apple products are updated irregularly, Apple has reliably released next-generation iPhones every September since the iPhone 5 was announced in 2012. This year, we expect to see new models of the iPhone 16 and iPhone 16 Pro.
The most reliable rumors about Apple's next-generation iPhones (collected here by MacRumors for your information) point to mostly iterative improvements over the current versions: slightly larger screens for the Pro phones, an action button and rearranged camera bump for the non-Pro phones, and improved processors for each. Notably, both phones should be compatible with the first wave of Apple Intelligence AI features; at the time of this writing, the iPhone 15 Pro is the only iPhone that will support Apple Intelligence when it launches.
Apple also typically announces new Apple Watches at its September events. Updated Apple TV boxes are occasionally unveiled as well, though Apple's streaming box is updated more sporadically than most of its other products. We'll also soon get the first wave of M4 Macs, including updated MacBook Pros and a redesigned Mac Mini. But Apple often keeps Mac launches for a separate event sometime in October or November, so don't be surprised if the Mac isn't mentioned on September 9.
Whatever else Apple announces, the company probably won't mention the iPad. Apple revamped its entire iPad lineup in May, releasing new iPad Pro and iPad Air models, slashing the price of the 10th-generation iPad to $349, and discontinuing the aging 9th-generation iPad (the last iPad with a Lightning port, home button, or headphone jack) entirely.
We also expect to see a release date for the public releases of all the new software versions that Apple announces at WWDC in June: iOS 18, iPadOS 18, macOS 15 Sequoia, and new versions of watchOS, tvOS, and the HomePod operating system. However, we already know that some of the Apple Intelligence features won't arrive until the iOS/iPadOS 18.1 and macOS 15.1 updates later in the year.